'TEA MAKES EVERYTHING BETTER...’ is a mantra for British life. - In times of strife, Sherlock Holmes turned to tea. - And (more recently) Harry Potter found the [tea]... seemed to burn away a little of the fear fluttering in his chest AA Milne captures it brilliantly : A Proper Tea is much nicer than a Very Nearly Tea, which is one you forget about afterwards.
Yet today it is a struggle to find quality tea. So, in 2008 I began my own search... Hunting for signs, I found a report that highlighted a significant fall in coffee consumption and a growth in 'specialist' teas. Where were all these people? Each weekend I drove to shopping centres and quizzed anyone I could find with a coffee cup in their hand. The responses were pretty similar - I like coffee but don't know where to go for tea. Spurred on I decided to enlist the public to help me discover the very best teas. In the summer I threw open my garden and hosted tea parties. The 'Tea Tasting Events' allowed the public to select their favourites. For 3 years Chash has selected the very best full leaf and flowering teas of the World. Our simple aim is to rediscover and showcase quality tea. We are passionate about putting fine tea into the British tea cup. Our name is derived from 'chashitsu', Japanese for Tea Room. |
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